Blockchain and NFTs: Power to the Creators | Adrian Pennington

Dec. 13, 2021 (Streaming Media Europe) -- Some say NFTs (non-fungible tokens) are a novelty, a status symbol for the crypto rich, and a bubble that's bound to burst.

Others argue that NFTs will fundamentally change business models in the creative industries.

Whom should you believe?

It's early days, and healthy doses of scepticism and caution are warranted. At the same time, studios such as Marvel and FOX are launching NFT divisions to market digital collectibles, new series are being crowdfunded using NFTs, and indie features are being distributed with blockchain-backed tokens that have royalties to IP stakeholders baked in.

Could the technology really tip the balance of power and monetisation once and for all in favour of the content creation community?

"It may sound hyperbolic, but there's the potential for NFTs to democratise digital ownership and put powers back into the hands of both content creators and content owners on a scale we haven't seen since the original creation of the world wide web," says Morten Rongaard, CEO and co-founder of Reality Gaming Group.

Taking Back Control

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