Aug. 20, 2018 (MedicalXpress) -- Beauty, long studied by philosophers, and more recently by scientists, is simpler than we might think, New York University psychology researchers have concluded in a new analysis. Their work, which appears in the journal Current Biology, offers a new perspective on the value of aesthetics.
The researchers anticipate that a clearer understanding of beauty could change the way we understand decision making. Neuro-economists have developed ways to infer monetary value from people's buying decisions. Brielmann and Pelli expect that similar techniques will help us assess the value of beauty in more personal choices.