In his new book, Technofeudalism, the maverick Greek economist says we are witnessing an epochal shift. At his island home of Aegina, he argues it’s no longer the global finance system that shapes us, but the "fiefdoms" of tech firmsBecause even a modernist villa on a hillside on the island of Aegina -– a fast ferry ride from the port of Piraeus and the summer bolthole of chic Athenians –- is not the sanctuary from the modern world that it might once have been. The house is where Varoufakis and his wife, landscape artist Danae Stratou, live, year round since the pandemic, but in August 2023 at the end of a summer of heatwaves and extreme weather conditions across the world, it feels more than a little apocalyptic.
The sun is a dim orange orb struggling to shine through a haze of smoke while a shower of fine ash falls invisibly from the sky. A month later, two years’ worth of rain will fall in a single day in northern Greece, causing a biblical deluge and never-before-seen levels of flooding.
That the end of the world feels just a little bit nearer here than it does in some places may not be coincidental to Varoufakis’s having written a new book called Technofeudalism What Killed Capitalism. Nor that the book comes to the conclusion that capitalism has been replaced with something even worse. Not the glorious socialist revolution that his hero Marx foresaw. Nor some new mutation of capitalism such as the one detailed by Shoshana Zuboff in her surprise 2019 bestseller, The Age of Surveillance Capitalism.
We’re now in servitude, Varoufakis argues, to the fiefdoms of our new global masters, Lord Zuckerberg of Facelandia and Sir Musk of the rotten borough of X.
When I arrive by taxi at the bottom of the dirt track up to his house, Varoufakis is there to meet me, folded inside a zippy red Mini. “I’m usually on my motorbike,” he says, and describes his “pristine commute” at speed via land and sea that gets him to the Greek parliament in just over an hour.
It should also be mentioned that the motorbike and leather jacket didn’t hurt his image as a lefty bad boy, taking on the grey men of global capitalism. To put Varoufakis into context, he was the Greek equivalent of John McDonnell (a close friend) if Jeremy Corbyn (another close friend) had actually been voted into power and if John McDonnell had, in this scenario, been played by George Clooney.
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